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BBA Programme

Curriculum & Pedagogy Courses & Electives Value- Added & Add-On Courses Training & Skill Development Why Srusti?

Duration: 2 year full-time

Recognition: Affiliated to Utkal University

Are you passionate about business and ready to take the first step towards a rewarding career? Our Bachelor of Business Administration (BBA) program is designed to equip you with the knowledge and skills needed to thrive in the dynamic world of business. With a focus on practical learning, our comprehensive curriculum covers essential topics such as management, marketing, finance, and entrepreneurship. Taught by experienced faculty and industry experts, our BBA program offers a blend of theoretical knowledge and hands-on experience, preparing you for success in a wide range of business roles. Join us at Srusti Academy of Management and embark on a transformative educational journey that will shape your future!

Experienced Faculty: Learn from experienced teachers and industry experts who bring real-world insights to the classroom.

Practical Focus: Curriculum includes hands-on projects and case studies, relevant to current business scenarios.

Faculty guidance for value added and add-on courses.

Alumni Network: Join a community of successful graduates across various industries, opening doors for networking and mentorship.

Industry Connections: Opportunities for internships and projects through our established business networks.

Holistic Development: Beyond academics, we focus on your overall growth, equipping you with soft skills, leadership qualities and an entrepreneurial mindset.

At Srusti Academy of Management, we are committed to nurturing individuals who are not just ready for the corporate world but are also equipped to make a significant impact in their chosen careers.

Curriculum & Pedagogy

Our 03-Year Bachelor of Business Administration (BBA) program, affiliated to Utkal University, is meticulously designed to prepare students for junior management positions in the industry or for advanced studies in Business Management. This program offers a comprehensive understanding of the business environment, essential business functions, and their interplay. Aimed at cultivating integrated managerial skills, the curriculum emphasizes experiential learning to provide practical knowledge aligned with current industry needs. We focus on developing skills in emerging business areas and fostering an entrepreneurial mindset and laying a foundation for higher education. Our strategic approach ensures enhanced placement opportunities, equipping students with the knowledge and skills necessary for a successful career in the evolving business world.


Pedagogy for a Bachelor of Business Administration (BBA) course involves incorporating various innovative teaching methods, technologies, and approaches to engage students, enhance learning outcomes, and prepare them for the dynamic business environment

Active Learning Strategies:

  • Problem-Based Learning (PBL): Present real-world business problems for students to solve, encouraging critical thinking, collaboration, and decision-making skills.
  • Role-Playing and Simulations: Conduct simulations or role-playing exercises to simulate business scenarios, fostering experiential learning.

Group Projects:

  • Assign group projects to promote teamwork, communication, and project management skills.

Technology Integration:

  • Online Learning Platforms: Utilize learning management systems (LMS) to deliver course materials, facilitate discussions, and provide interactive quizzes and assignments.
  • Interactive Multimedia: Incorporate multimedia elements like videos, podcasts, and info graphics to present complex concepts in engaging formats.

Industry Collaboration:

  • Guest Speakers: Invite industry professionals to share insights, experiences, and trends, providing students with practical perspectives and networking opportunities.
  • Internships and Work Placements: Facilitate internships or work placements with partner organizations, allowing students to gain hands-on experience and build professional networks.

Continuous Assessment and Reflection:

  • Formative Assessment: Use formative assessment techniques such as quizzes, polls, and class discussions to gauge student understanding and adjust teaching strategies accordingly.

Core Courses

IT Skills

Live Projects

Courses and Electives

Our Bachelor of Business Administration (BBA) courses are meticulously curated to offer a comprehensive understanding of fundamental business principles. Delve into specialized areas such as marketing, finance, human resources, and entrepreneurship under the guidance of esteemed faculty and industry professionals. With a blend of theoretical frameworks and practical applications, our courses aim to equip students with the necessary skills and knowledge to thrive in today's competitive business environment. Join us as we embark on a journey of intellectual growth and professional development through our distinguished BBA courses.

  • Quantitative Techniques for Managers
  • Financial Accounting
  • General Management
  • Economics
  • Entrepreneurship and small
  • Cost and Management Accounting
  • Business Ethics and Corporate
  • Corporate Law
  • Banking and Insurance
  • Financial Management
  • HR Management
  • Marketing Management
  • Production and Operations

Innovative Workshop Courses

  • Excel for Managers
  • Universal Human Values
  • Environmental Sustainability and Disaster Management
  • Design Thinking

Value-Added and Add-on Courses

At Srusti Academy of Management, we believe in empowering our students to go above and beyond the traditional curriculum. That's why we encourage you to explore additional courses and certifications that complement your studies and unlock new opportunities. Whether it's gaining specialized skills, broadening your knowledge base, or boosting your employability, these supplementary offerings are designed to help you stand out in today's competitive job market.

One such avenue is the NPTEL (National Programme on Technology Enhanced Learning), a renowned platform jointly initiated by the prestigious Indian Institutes of Technology (IITs) and the Indian Institute of Science (IISc). Through NPTEL, you can access a wide range of online courses and certifications, including offerings in management. Embrace the chance to enhance your learning journey and stay ahead in your field by enrolling in NPTEL courses tailored to your interests and career aspirations.


  • Digital marketing Certification
  • Financial Modelling and Analysis
  • Business Analytics and Data Science
  • Entrepreneurship Development
  • Foreign Language Courses
  • Leadership and Soft Skills Training
  • Supply Chain Management Certification
  • Certifications in Industry-Specific Software such as SAP, Salesforce, QuickBooks, or Tableau

Complementing our core curriculum, our add-on courses offer specialized training in emerging fields such as entrepreneurship, digital marketing, and financial modelling etc. These courses are designed to equip students with practical skills and industry-relevant knowledge, enhancing their career prospects and marketability in today's competitive job market.


  • E-commerce and Retail Management
  • Sustainability and Corporate Social Responsibility (CSR)
  • Data Analytics for Business Decision Making
  • Digital Transformation and Innovation Management
  • Personal Branding and Professional Development

Programme Specific Objectives

To develop integrated managerial skills.

To impart practical knowledge through experiential learning.

To develop skills in emerging areas as per industry requirements.

To facilitate and develop the entrepreneurial spirit among the students.

To provide pathways for higher education.

To enhance placement opportunities.

Training and Development


Preparing BBA students for the job market involves a combination of pre-placement training and skill-oriented activities. These activities aim to enhance students' employability, confidence, and readiness for entry-level positions in various industries. Following pre-placement and skill-oriented training activities are offered to BBA students:

  • Resume building workshops

Conduct workshops to help students create professional resumes tailored to different job roles and industries

  • Interview Preparation Sessions:

Offer mock interview sessions to simulate real job interviews. Provide feedback on students' interview performance, body language, communication skills, and responses to common interview questions.

  • Communication and Presentation Skills Workshops:

Organize workshops focused on improving students' communication skills, including verbal communication, written communication, and presentation skills. Offer tips on effective public speaking, storytelling, and conveying ideas persuasively.

  • Industry Guest Lectures and Panel Discussions:

Invite industry professionals to deliver guest lectures, participate in panel discussions, or share insights into industry trends, career paths, and skill requirements. Provide students with exposure to real-world experiences and perspectives.

  • Professional Development Workshops:

Offer workshops on professional development topics such as time management, teamwork, leadership, conflict resolution, and workplace etiquette. Equip students with soft skills essential for success in the workplace.

  • Technical Skills Training:

Provide training in technical skills relevant to BBA graduates, such as proficiency in Microsoft Office applications (Excel, PowerPoint, Word), data analysis tools, customer relationship management (CRM) software, and industry-specific software.

Why Srusti?


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